摘 要
随着互联网技术的迅猛发展，网络交易规模不断扩大，消费者权益保护面临新的挑战。本研究旨在探讨《消费者权益保护法》在网络交易环境中的应用问题与对策，通过文献分析、案例研究和比较法等方法，系统梳理现行法律在网络交易场景下的适用困境。研究发现，《消费者权益保护法》在信息透明度、电子合同效力、虚拟财产保护等方面存在制度供给不足的问题。针对这些问题，本文提出完善信息披露机制、优化争议解决途径、强化平台责任等具体建议。研究创新性地将传统消费者权益保护理论与网络交易特点相结合，构建了适应数字经济发展的法律保障体系。通过对典型网络消费纠纷案例的剖析，揭示了现行法律在网络环境下的局限性，并为立法完善提供了实证依据。本研究不仅丰富了消费者权益保护理论，更为监管部门制定相关政策提供了参考，对促进网络交易健康发展具有重要现实意义。
关键词：消费者权益保护法 网络交易 信息披露机制
Abstract
With the rapid development of Internet technology and the continuous expansion of online transaction scales, consumer rights protection faces new challenges. This study aims to explore the application issues and countermeasures of the Consumer Rights Protection Law in the context of online transactions. Through methods such as literature analysis, case studies, and comparative law, this research systematically examines the applicability dilemmas of current laws in online transaction scenarios. The findings indicate that the Consumer Rights Protection Law suffers from inadequate institutional provisions concerning information transparency, the validity of electronic contracts, and the protection of virtual property. In response to these issues, this paper proposes specific recommendations including improving the information disclosure mechanism, optimizing dispute resolution channels, and strengthening platform responsibilities. Innovatively, this study integrates traditional consumer rights protection theories with the characteristics of online transactions, thereby constructing a legal safeguard system adapted to the development of the digital economy. By analyzing typical cases of online consumption disputes, this research reveals the limitations of existing laws in the online environment and provides empirical evidence for legislative improvements. Moreover, this study not only enriches the theoretical fr amework of consumer rights protection but also offers references for regulatory authorities in formulating relevant policies, thus possessing significant practical implications for promoting the healthy development of online transactions.
Keyword:Consumer Rights Protection Law Online Transactions Information Disclosure Mechanism
目 录
引言 1
1网络交易中的法律适用问题 1
1.1网络交易的特殊性分析 1
1.2消费者权益保护法的适用范围 2
1.3法律适用中的难点与争议 2
2网络交易主体的责任界定 3
2.1平台运营商的法律责任 3
2.2销售者的义务与责任 3
2.3第三方服务提供者的责任 4
3消费者知情权在网络交易中的保障 4
3.1商品信息的真实性要求 4
3.2信息披露的完整性标准 5
3.3消费者隐私权的保护 5
4纠纷解决机制在网络交易中的应用 6
4.1在线争议解决方式 6
4.2举证责任的分配原则 6
4.3消费者救济途径的完善 7
结论 7
参考文献 9
致谢 10
