摘 要
随着数字技术的快速发展，企业数字化转型已成为重塑商业格局的关键驱动力。本研究聚焦于数字化转型对企业战略定位的影响机制，旨在揭示数字化背景下企业战略重构的内在逻辑与实践路径。研究采用多案例研究方法，选取12家处于不同转型阶段的典型企业进行深度分析，结合文献研究与专家访谈，构建了"技术-能力-战略"的理论框架。研究发现：数字化转型通过重构企业价值创造模式、优化资源配置效率和提升组织敏捷性三个维度影响战略定位；数字技术的应用深度与企业战略定位的调整幅度呈现显著正相关关系；成功实现战略转型的企业普遍具备数据驱动决策、平台化运营和生态协同三大核心能力。
关键词：数字化转型 企业战略定位 价值创造模式
Abstract
With the rapid development of digital technology, the digital transformation of enterprises has become a key driving force to reshape the business landscape. This research focuses on the influence mechanism of digital transformation on enterprise strategic positioning, and aims to reveal the internal logic and practical path of enterprise strategic reconstruction under the background of digitalization. The research adopts multi-case study method, selects 12 typical enterprises in different stages of transformation for in-depth analysis, combines with literature research and expert interviews, and constructs the theoretical fr amework of "technology-capability-strategy". It is found that the digital transformation affects the strategic positioning through the reconstruction of enterprise value creation mode, optimizing the efficiency of resource allocation, and improving organizational agility; the application depth of digital technology and the adjustment range of enterprise strategic positioning; the enterprises that successfully realize strategic transformation generally have the three core capabilities of data-driven decision-making, platform operation and ecological coordination.
Keyword: Digital transformation Enterprise strategic positioning Value creation mode
目 录
1绪论 1
1.1研究背景与意义 1
1.2研究现状 1
1.3研究方法与思路 1
2数字化转型对企业战略定位的理论基础 2
2.1数字化转型的概念与特征 2
2.2企业战略定位的理论框架 3
2.3数字化转型与战略定位的关联机制 3
3数字化转型对企业战略定位的影响路径 4
3.1技术变革对战略定位的驱动作用 4
3.2数据资源对战略决策的支持作用 4
3.3组织变革对战略执行的促进作用 5
4数字化转型背景下企业战略定位的实践探索 5
4.1传统企业的数字化转型案例研究 5
4.2新兴企业的数字化原生战略分析 6
4.3企业战略定位的优化策略建议 6
5结论 7
参考文献 8
致谢 9
随着数字技术的快速发展，企业数字化转型已成为重塑商业格局的关键驱动力。本研究聚焦于数字化转型对企业战略定位的影响机制，旨在揭示数字化背景下企业战略重构的内在逻辑与实践路径。研究采用多案例研究方法，选取12家处于不同转型阶段的典型企业进行深度分析，结合文献研究与专家访谈，构建了"技术-能力-战略"的理论框架。研究发现：数字化转型通过重构企业价值创造模式、优化资源配置效率和提升组织敏捷性三个维度影响战略定位；数字技术的应用深度与企业战略定位的调整幅度呈现显著正相关关系；成功实现战略转型的企业普遍具备数据驱动决策、平台化运营和生态协同三大核心能力。
关键词：数字化转型 企业战略定位 价值创造模式
Abstract
With the rapid development of digital technology, the digital transformation of enterprises has become a key driving force to reshape the business landscape. This research focuses on the influence mechanism of digital transformation on enterprise strategic positioning, and aims to reveal the internal logic and practical path of enterprise strategic reconstruction under the background of digitalization. The research adopts multi-case study method, selects 12 typical enterprises in different stages of transformation for in-depth analysis, combines with literature research and expert interviews, and constructs the theoretical fr amework of "technology-capability-strategy". It is found that the digital transformation affects the strategic positioning through the reconstruction of enterprise value creation mode, optimizing the efficiency of resource allocation, and improving organizational agility; the application depth of digital technology and the adjustment range of enterprise strategic positioning; the enterprises that successfully realize strategic transformation generally have the three core capabilities of data-driven decision-making, platform operation and ecological coordination.
Keyword: Digital transformation Enterprise strategic positioning Value creation mode
目 录
1绪论 1
1.1研究背景与意义 1
1.2研究现状 1
1.3研究方法与思路 1
2数字化转型对企业战略定位的理论基础 2
2.1数字化转型的概念与特征 2
2.2企业战略定位的理论框架 3
2.3数字化转型与战略定位的关联机制 3
3数字化转型对企业战略定位的影响路径 4
3.1技术变革对战略定位的驱动作用 4
3.2数据资源对战略决策的支持作用 4
3.3组织变革对战略执行的促进作用 5
4数字化转型背景下企业战略定位的实践探索 5
4.1传统企业的数字化转型案例研究 5
4.2新兴企业的数字化原生战略分析 6
4.3企业战略定位的优化策略建议 6
5结论 7
参考文献 8
致谢 9
