摘 要
共享经济模式的兴起为企业商业模式创新提供了新的思路和机遇，传统企业面临转型升级的压力与挑战。本研究聚焦于共享经济模式下企业商业模式创新，旨在探讨在该模式影响下企业如何实现商业模式创新以适应市场变化并获取竞争优势。基于资源基础观、交易成本理论等多理论视角，通过案例分析法选取典型共享经济企业进行深入剖析，同时运用问卷调查收集大量数据以确保研究结论的普适性。研究表明，在共享经济模式下，企业通过整合闲置资源、构建平台化运营体系、重塑价值创造与传递机制等方式实现了商业模式创新。创新点在于揭示了共享经济模式对企业内部资源配置逻辑及外部合作网络构建的影响路径，提出了平台型组织架构是实现资源共享与价值共创的关键因素。主要贡献为丰富了共享经济与商业模式创新交叉领域的理论研究成果，为企业在共享经济浪潮中探索适合自身的商业模式创新路径提供了参考依据，有助于推动企业在新经济形态下的可持续发展。
关键词：共享经济 商业模式创新 平台化运营
Abstract
The emergence of the sharing economy model provides new ideas and opportunities for business model innovation in enterprises, while traditional enterprises face pressures and challenges of transformation and upgrading. This study focuses on business model innovation under the sharing economy model, aiming to explore how enterprises can achieve business model innovation under its influence to adapt to market changes and gain competitive advantages. Based on multiple theoretical perspectives such as the resource-based view and transaction cost theory, this research employs case analysis by selecting typical sharing economy enterprises for in-depth analysis, and simultaneously uses questionnaire surveys to collect extensive data to ensure the generalizability of the research conclusions. The findings indicate that under the sharing economy model, enterprises achieve business model innovation through methods such as integrating idle resources, establishing platform-based operating systems, and reshaping mechanisms of value creation and delivery. The novelty lies in revealing the impact paths of the sharing economy model on the internal resource allocation logic of enterprises and the construction of external cooperation networks, proposing that a platform-type organizational structure is a key factor in achieving resource sharing and value co-creation. The primary contributions are enriching theoretical research outcomes in the intersection field of the sharing economy and business model innovation, providing reference for enterprises to explore suitable business model innovation paths in the wave of the sharing economy, and contributing to promoting sustainable development of enterprises under new economic forms.
Keyword:Sharing Economy Business Model Innovation Platform-based Operation
目 录
1绪论 1
1.1研究背景与意义 1
1.2国内外研究现状 1
1.3研究方法与思路 1
2共享经济模式的理论基础 2
2.1共享经济的概念界定 2
2.2共享经济的发展历程 3
2.3共享经济的运行机制 3
3企业商业模式创新的动力机制 4
3.1技术进步的推动作用 4
3.2用户需求的变化影响 5
3.3政策环境的引导支持 5
4商业模式创新的具体路径 6
4.1资源整合与共享平台构建 6
4.2价值创造与传递方式变革 6
4.3盈利模式的探索与创新 7
结论 8
参考文献 9
致谢 10
共享经济模式的兴起为企业商业模式创新提供了新的思路和机遇，传统企业面临转型升级的压力与挑战。本研究聚焦于共享经济模式下企业商业模式创新，旨在探讨在该模式影响下企业如何实现商业模式创新以适应市场变化并获取竞争优势。基于资源基础观、交易成本理论等多理论视角，通过案例分析法选取典型共享经济企业进行深入剖析，同时运用问卷调查收集大量数据以确保研究结论的普适性。研究表明，在共享经济模式下，企业通过整合闲置资源、构建平台化运营体系、重塑价值创造与传递机制等方式实现了商业模式创新。创新点在于揭示了共享经济模式对企业内部资源配置逻辑及外部合作网络构建的影响路径，提出了平台型组织架构是实现资源共享与价值共创的关键因素。主要贡献为丰富了共享经济与商业模式创新交叉领域的理论研究成果，为企业在共享经济浪潮中探索适合自身的商业模式创新路径提供了参考依据，有助于推动企业在新经济形态下的可持续发展。
关键词：共享经济 商业模式创新 平台化运营
Abstract
The emergence of the sharing economy model provides new ideas and opportunities for business model innovation in enterprises, while traditional enterprises face pressures and challenges of transformation and upgrading. This study focuses on business model innovation under the sharing economy model, aiming to explore how enterprises can achieve business model innovation under its influence to adapt to market changes and gain competitive advantages. Based on multiple theoretical perspectives such as the resource-based view and transaction cost theory, this research employs case analysis by selecting typical sharing economy enterprises for in-depth analysis, and simultaneously uses questionnaire surveys to collect extensive data to ensure the generalizability of the research conclusions. The findings indicate that under the sharing economy model, enterprises achieve business model innovation through methods such as integrating idle resources, establishing platform-based operating systems, and reshaping mechanisms of value creation and delivery. The novelty lies in revealing the impact paths of the sharing economy model on the internal resource allocation logic of enterprises and the construction of external cooperation networks, proposing that a platform-type organizational structure is a key factor in achieving resource sharing and value co-creation. The primary contributions are enriching theoretical research outcomes in the intersection field of the sharing economy and business model innovation, providing reference for enterprises to explore suitable business model innovation paths in the wave of the sharing economy, and contributing to promoting sustainable development of enterprises under new economic forms.
Keyword:Sharing Economy Business Model Innovation Platform-based Operation
目 录
1绪论 1
1.1研究背景与意义 1
1.2国内外研究现状 1
1.3研究方法与思路 1
2共享经济模式的理论基础 2
2.1共享经济的概念界定 2
2.2共享经济的发展历程 3
2.3共享经济的运行机制 3
3企业商业模式创新的动力机制 4
3.1技术进步的推动作用 4
3.2用户需求的变化影响 5
3.3政策环境的引导支持 5
4商业模式创新的具体路径 6
4.1资源整合与共享平台构建 6
4.2价值创造与传递方式变革 6
4.3盈利模式的探索与创新 7
结论 8
参考文献 9
致谢 10
