企业数字化转型面临的挑战与机遇

摘  要

数字化转型是企业应对市场变化、提升竞争力的关键战略，涉及业务、技术、文化等多方面的变革。它包括创新商业模式、产品服务、优化内部运营等过程，旨在提高运营效率、满足客户需求、增强市场竞争力。转型的驱动力包括技术进步、客户需求变化、文化与组织变革。企业在转型过程中面临技术整合、组织结构、市场竞争和投资成本等挑战，需有明确策略应对。数字化转型为企业带来业务创新、客户体验提升、运营效率优化和品牌形象提升的机遇。成功实现转型需明确技术需求、调整组织结构、加强市场调研和控制投资成本。 

关键词：数字化转型；驱动力；策略方法  

CHALLENGES AND OPPORTUNITIES FACING THE DIGITAL TRANSFORMATION OF ENTERPRISES

ABSTRACT

Digital transformation is a key strategy for enterprises to cope with market changes and enhance their competitiveness, which involves business, technology, culture and other changes. It includes innovative business models, products and services, and the optimization of internal operations and other processes, aiming to improve operational efficiency, meet customer needs, and enhance market competitiveness. The drivers of the transformation include technological progress, changing customer needs, and cultural and organizational change. In the process of transformation, enterprises face challenges such as technology integration, organizational structure, market competition and investment cost, and need clear strategies to deal with them. Digital transformation brings enterprises with opportunities for business innovation, customer experience improvement, operational efficiency optimization and brand image improvement. Successful transformation requires clarifying technology needs, adjusting organizational structure, strengthening market research and controlling investment costs. 

KEY WORDS：Digital transformation; Driving force; Strategic approach  

目  录
摘  要 I
ABSTRACT II
第1章 绪论 1
1.1 研究背景及意义 1
1.2 国内外研究现状 1
第2章 相关理论概述 2
2.1 数字化转型的定义 2
2.2 数字化转型的范围 2
第3章 企业数字化转型面临的挑战 4
3.1 技术整合困难 4
3.2 组织结构僵化 4
3.3 市场竞争加剧 4
3.4 投资成本高昂 4
第4章 企业数字化转型的机遇 6
4.1 业务创新与增长 6
4.2 客户体验提升 6
4.3 运营效率优化 6
4.4 品牌形象提升 7
第5章 企业数字化转型的策略方法 8
5.1 明确技术需求 8
5.2 调整组织结构 8
5.3 加强市场调研 8
5.4 明确投资成本 8
第6章 结论 10
参考文献 11
致  谢 12