摘 要
传统美术色彩作为中华传统文化的重要组成部分，承载着深厚的历史底蕴与美学价值。随着现代视觉传达设计的快速发展，如何将传统美术色彩融入其中成为亟待解决的问题。本研究以传统美术色彩在现代视觉传达设计中的应用为切入点，旨在探讨其传承与创新的可能性。通过文献分析、案例研究及实证调查相结合的方法，系统梳理了传统美术色彩的构成特点及其文化内涵，并深入分析其在现代设计语境下的表现形式与适用范围。研究发现，传统美术色彩不仅能够丰富现代视觉传达设计的审美层次，还能有效传递文化认同感与情感共鸣。具体而言，通过对色彩符号化处理、渐变运用以及数字化重构等方式，可以实现传统与现代的有机融合。此外，本研究还提出了基于色彩心理学和文化语义学的设计策略，为实践提供了理论支持。最终得出结论：传统美术色彩的应用需兼顾文化传承与时代需求，在保持其独特性的同时注重跨媒介表达能力的提升。本研究的创新点在于首次构建了传统美术色彩在现代视觉传达设计中的应用框架，填补了相关领域的理论空白，为推动传统文化的当代转化提供了新思路。
关键词：传统美术色彩；现代视觉传达设计；文化传承
ABSTRACT
Traditional art colors, as an integral part of Chinese traditional culture, carry profound historical depth and aesthetic value. With the rapid development of modern visual communication design, how to integrate traditional art colors into this field has become an urgent issue to address. This study focuses on the application of traditional art colors in modern visual communication design, aiming to explore the possibilities of their inheritance and innovation. By employing a combination of literature analysis, case studies, and empirical investigations, this research systematically examines the compositional characteristics and cultural connotations of traditional art colors, while analyzing their forms of ex pression and applicability within the context of modern design. The findings indicate that traditional art colors not only enrich the aesthetic dimensions of modern visual communication design but also effectively convey cultural identity and emotional resonance. Specifically, through symbolic processing of colors, gradient applications, and digital reconstructions, an organic fusion of tradition and modernity can be achieved. Furthermore, this study proposes design strategies based on color psychology and cultural semantics, providing theoretical support for practical implementation. It concludes that the application of traditional art colors must balance cultural heritage with contemporary demands, emphasizing the enhancement of cross-media ex pression capabilities while preserving their uniqueness. A key innovation of this study lies in the first-time construction of an application fr amework for traditional art colors in modern visual communication design, filling a theoretical gap in the relevant field and offering new insights into the contemporary transformation of traditional culture.
KEY WORDS： Traditional Art Color;Modern Visual Communication Design;Cultural Inheritance
目 录
摘 要 I
ABSTRACT II
1 绪论 1
1.1 传统美术色彩与现代设计的关联背景 1
1.2 研究传统美术色彩在现代设计中的意义 1
1.3 国内外研究现状分析 2
1.4 本文研究方法与创新点 2
2 传统美术色彩的文化内涵解析 2
2.1 传统美术色彩的历史渊源 2
2.2 色彩在中国传统文化中的象征意义 3
2.3 传统美术色彩的美学特征分析 4
2.4 传统美术色彩与民族文化的融合 4
2.5 传统美术色彩的地域性差异 5
3 传统美术色彩在现代视觉传达中的应用形式 5
3.1 平面设计中传统色彩的应用实践 5
3.2 数字媒体设计中的传统色彩表达 6
3.3 品牌形象设计中的传统色彩策略 7
3.4 现代包装设计中的传统色彩运用 7
3.5 传统色彩在动态视觉设计中的创新 8
4 传统美术色彩在现代设计中的传承与发展 9
4.1 传统色彩在当代设计中的创新路径 9
4.2 传统美术色彩与现代技术的结合方式 9
4.3 设计师对传统色彩的解读与重构 10
4.4 传统美术色彩在全球化语境下的挑战 10
4.5 推动传统色彩在现代设计中的可持续发展 11
结论 13
致 谢 14
参考文献 15
