摘 要
随着全球化进程的加速和电子商务技术的迅猛发展，跨境电商已成为国际贸易的重要组成部分，而海外仓作为提升物流效率和服务质量的关键环节，其布局优化与管理策略的研究显得尤为重要本研究以跨境电商平台为背景，聚焦海外仓网络布局及运营管理问题，旨在通过科学的方法提高海外仓资源配置效率并降低运营成本研究采用定量分析与定性分析相结合的方式，首先构建了基于多目标规划的海外仓选址模型，综合考虑成本、时效性和市场需求等多重因素，并引入遗传算法进行求解其次，针对海外仓库存管理难题，提出了一种结合需求预测与动态补货机制的优化策略，有效平衡了库存持有成本与缺货风险结果表明，所提出的选址模型能够显著降低物流总成本并提升配送时效性，而动态库存管理策略则大幅提高了库存周转率和客户满意度本研究的创新点在于将智能优化算法应用于海外仓布局决策，并通过实证分析验证了方法的有效性，同时提出了适应跨境电商特点的库存管理模式，为行业实践提供了理论支持和操作指南总体而言，本研究不仅丰富了跨境电商物流领域的学术成果，也为相关企业优化海外仓布局和管理策略提供了重要参考
关键词：跨境电商；海外仓布局；多目标规划；遗传算法；动态库存管理
ABSTRACT
With the acceleration of globalization and the rapid development of e-commerce technology, cross-border e-commerce has become an essential component of international trade. In this context, overseas warehouses, as a critical link for enhancing logistics efficiency and service quality, have drawn significant attention in terms of layout optimization and management strategy. This study focuses on the network layout and operational management of overseas warehouses within the context of cross-border e-commerce platforms, aiming to improve resource allocation efficiency and reduce operating costs through scientific approaches. A combination of quantitative and qualitative analysis was employed in this research. Firstly, a multi-ob jective planning-based model for overseas warehouse location selection was constructed, comprehensively considering multiple factors such as cost, delivery time, and market demand, with genetic algorithms introduced for solving the model. Secondly, addressing the challenges in inventory management of overseas warehouses, an optimized strategy integrating demand forecasting and dynamic replenishment mechanisms was proposed, effectively balancing inventory holding costs and stockout risks. The results indicate that the proposed location selection model significantly reduces total logistics costs while improving delivery efficiency, whereas the dynamic inventory management strategy substantially enhances inventory turnover rates and customer satisfaction. The innovation of this study lies in the application of intelligent optimization algorithms to decision-making in overseas warehouse layouts, which was validated through empirical analysis. Additionally, an inventory management model tailored to the characteristics of cross-border e-commerce was developed, providing theoretical support and operational guidance for industry practices. Overall, this study not only enriches academic achievements in the field of cross-border e-commerce logistics but also offers valuable references for relevant enterprises in optimizing the layout and management strategies of overseas warehouses.
KEY WORDS： Cross-Border E-Commerce;Overseas Warehouse Layout;Multi-ob jective Programming;Genetic Algorithm;Dynamic Inventory Management
目 录
摘 要 I
ABSTRACT II
1 绪论 1
1.1 跨境电商平台海外仓研究背景 1
1.2 海外仓布局优化与管理的意义 1
1.3 国内外研究现状分析 2
1.4 本文研究方法与技术路线 2
2 海外仓布局优化的关键因素分析 2
2.1 海外仓选址的决策模型 2
2.2 物流成本与配送效率的影响 3
2.3 市场需求预测与库存配置 4
2.4 政策环境对布局优化的作用 4
2.5 技术支持在布局中的应用 5
3 海外仓管理模式的创新与实践 5
3.1 海外仓运营管理的核心要素 5
3.2 数据驱动的库存管理策略 6
3.3 供应链协同机制的设计 7
3.4 风险控制与应急管理体系 7
3.5 案例分析 8
4 跨境电商海外仓优化与管理的未来趋势 8
4.1 数字化转型对海外仓的影响 8
4.2 新技术在海外仓中的应用前景 9
4.3 可持续发展视角下的海外仓管理 10
4.4 区域经济合作与海外仓布局 10
4.5 对跨境电商企业的战略建议 11
结论 12
致 谢 13
参考文献 14
