摘 要
甲骨文作为中国最早的文字形式，承载着丰富的历史文化内涵。随着视觉传达设计领域的发展，将甲骨文元素融入现代设计成为新的研究方向。本研究旨在探讨基于甲骨文的视觉传达设计策略，通过分析甲骨文的图形特征、符号意义及其在当代语境下的应用价值，为现代设计提供理论支持与实践指导。研究采用文献分析法梳理甲骨文的历史渊源与发展脉络，结合案例研究法考察现有设计作品中的甲骨文应用情况。通过对甲骨文笔画结构、象形特点及文化寓意的深入剖析，提出从符号转化、色彩搭配、排版布局三个维度构建视觉传达设计体系。研究发现，甲骨文独特的象形性和表意性使其在品牌标识、包装设计、文创产品等领域具有独特优势。创新点在于首次系统地将甲骨文的视觉元素与现代设计理念相结合，建立了一套完整的应用框架，不仅丰富了传统文化的现代表达方式，也为视觉传达设计提供了新的思路和方法，推动了传统文化与现代设计的深度融合，为相关领域的研究和实践提供了有益参考。
关键词：甲骨文 视觉传达设计 符号转化
Abstract
Oracle bone sc ript, as the earliest form of Chinese writing, carries rich historical and cultural connotations. With the development of visual communication design, incorporating oracle bone sc ript elements into modern design has become a new research direction. This study aims to explore visual communication design strategies based on oracle bone sc ript by analyzing its graphic characteristics, symbolic meanings, and application value in contemporary contexts, thereby providing theoretical support and practical guidance for modern design. The research employs literature analysis to trace the historical origins and development of oracle bone sc ript, combined with case studies to examine existing design works that utilize oracle bone sc ript. Through an in-depth analysis of the stroke structure, pictographic features, and cultural implications of oracle bone sc ript, this study proposes constructing a visual communication design system from three dimensions: symbol transformation, color coordination, and layout composition. The findings indicate that the unique pictographic and ideographic nature of oracle bone sc ript offers distinct advantages in areas such as brand logos, packaging design, and cultural and creative products. The innovation lies in systematically integrating the visual elements of oracle bone sc ript with modern design concepts for the first time, establishing a comprehensive application fr amework. This not only enriches the contemporary ex pression of traditional culture but also provides new ideas and methods for visual communication design, promoting the deep integration of traditional culture and modern design, and offering valuable references for research and practice in related fields.
Keyword:Oracle Bone sc ript Visual Communication Design Symbol Transformation
目 录
引言 1
1甲骨文视觉特征分析 1
1.1甲骨文形态结构解析 1
1.2符号系统与表意功能 2
1.3视觉元素的美学价值 2
2甲骨文在现代设计中的应用探索 3
2.1设计理念的传承与发展 3
2.2创意表达与文化内涵 3
2.3现代媒介中的呈现方式 4
3甲骨文视觉传达的设计原则 4
3.1文化保真性原则 4
3.2视觉创新性原则 5
3.3功能适应性原则 5
4甲骨文视觉传达的实际案例研究 6
4.1平面设计中的应用实例 6
4.2数字媒体中的创意实践 6
4.3跨领域融合的成功范例 7
结论 7
参考文献 9
致谢 10
