会展行业的项目管理与服务质量提升研究 -工商管理专业

摘要

随着全球经济一体化进程加速，会展行业作为现代服务业的重要组成部分，在促进国际贸易、推动区域经济发展方面发挥着不可替代的作用。本研究旨在通过对会展项目管理流程的系统梳理与分析，结合服务质量提升理论，探索解决上述问题的有效路径。研究采用文献综述法、案例分析法及问卷调查法相结合的方式，选取具有代表性的会展企业为样本，深入剖析其在项目管理和服务质量控制方面的现状与不足。通过构建完善的项目管理体系，引入先进的信息技术手段，能够有效提高会展项目的执行效率；建立以客户为中心的服务评价机制，有助于持续优化服务质量。本研究创新性地将精益管理理念融入会展项目管理实践，提出了一套适用于会展行业的服务质量提升模型，不仅为会展企业提供了可操作性强的管理工具，也为相关理论研究注入了新的视角，对推动会展行业高质量发展具有重要现实意义。

关键词：会展项目管理服务质量提升精益管理信息技术应用

Abstract

With the acceleration of the process of global economic integration, the exhibition industry, as an important part of the modern service industry, plays an irreplaceable role in promoting international trade and regional economic development. This study aims to explore the effective path to solve the above problems by systematically combing and analyzing the process of exhibition project management and combining the theory of service quality improvement. By the method of literature review, case analysis and questionnaire survey, the research selects representative exhibition enterprises as samples to deeply analyze their current situation and shortcomings in project management and service quality control. By constructing perfect project management system and introducing advanced information technology means, the execution efficiency of exhibition projects can be effectively improved; The establishment of customer-centered service evaluation mechanism is conducive to continuous optimization of service quality. This study innovatively integrates lean management concepts into the exhibition project management practice and puts forward a set of service quality improvement model applicable to the exhibition industry, which not only provides an operable management tool for exhibition enterprises, but also injects a new perspective for relevant theoretical research, and has important practical significance for promoting the high-quality development of the exhibition industry.

Keyword:Exhibition project management Service quality improved Lean management Information technology application

1绪论 1

1.1研究背景及意义 1

1.2国内外研究现状 1

2会展项目管理的关键要素分析 1

2.1项目规划与目标设定 1

2.2资源配置与时间管理 2

2.3风险评估与应对策略 3

3服务质量提升的路径探索 3

3.1客户需求分析与定位 3

3.2服务流程优化设计 4

3.3人员培训与素质提升 4