新媒体内容乱象的成因及治理对策——以短视频平台为例
摘 要：随着信息技术的飞速发展，新媒体尤其是短视频平台已成为信息传播的重要渠道，深刻影响着人们的生活方式和价值观念。本文以新媒体内容乱象为研究对象，以短视频平台为例，通过文献综述、案例分析等方法，深入分析了新媒体内容乱象的成因及其社会影响。研究指出，平台监管机制不健全、内容创作者责任缺失、用户群体特征与行为以及社会文化环境因素是新媒体内容乱象产生的主要原因。针对这些问题，本文提出了包括完善平台监管机制、提升内容创作者素质、引导用户行为和优化社会文化环境在内的治理对策。具体而言，建议强化审核机制、加大违规处罚力度以完善平台监管；加强教育与培训、建立激励机制以提升内容创作者素质；提升用户媒介素养、倡导健康消费观以引导用户行为；弘扬正能量、完善法律法规以优化社会文化环境。本文的研究成果对于促进新媒体行业的健康发展、维护网络空间清朗具有重要意义。
关键词：新媒体；内容乱象；短视频平台
The uses and countermeasures of new media content chaos —— Take the short video platform as an example
Abstract：With the rapid development of information technology, new media, especially short video platforms, have become an important channel of information dissemination, which profoundly affects people's life style and values. This paper takes the new media content chaos as the research ob ject, takes the short video platform as an example, and deeply analyzes the causes of the new media content chaos and its social influence through literature review, case analysis and other methods. The research points out that the imperfect supervision mechanism of platforms, the lack of responsibility of content creators, the characteristics and behaviors of user groups, and social and cultural environmental factors are the main reasons for the chaos of new media content. In view of these problems, this paper puts forward the governance countermeasures, including improving the platform supervision mechanism, improving the quality of content creators, guiding user behavior and optimizing the social and cultural environment. Specifically, it is suggested to strengthen the audit mechanism and punishment for violations to improve the platform supervision, strengthen education and training, and establish incentive mechanism to improve the quality of content creators; improve user media literacy and advocate healthy consumption concept to guide user behavior; promote positive energy and improve laws and regulations to optimize the social and cultural environment. The research results of this paper are of great significance for promoting the healthy development of the new media industry and maintaining a clear cyberspace.
Key words: New media; content chaos; short video platform
目 录
一、引言 1
二、相关理论概述 2
（一）新媒体传播理论 2
（二）内容监管理论 2
（三）媒介素养理论 2
三、新媒体内容乱象的社会影响与治理重要性 3
（一）新媒体内容乱象的社会影响 3
（二）治理新媒体内容乱象的重要性 3
四、新媒体内容乱象的成因分析 3
（一）平台监管机制不健全 3
（二）内容创作者责任缺失 4
（三）用户群体特征与行为 4
（四）社会文化环境因素 5
五、新媒体内容乱象的治理对策 5
（一）完善平台监管机制 5
（二）提升内容创作者素质 6
（三）引导用户行为 6
（四）优化社会文化环境 7
结论 8
参考文献 8
致谢 9
摘 要：随着信息技术的飞速发展，新媒体尤其是短视频平台已成为信息传播的重要渠道，深刻影响着人们的生活方式和价值观念。本文以新媒体内容乱象为研究对象，以短视频平台为例，通过文献综述、案例分析等方法，深入分析了新媒体内容乱象的成因及其社会影响。研究指出，平台监管机制不健全、内容创作者责任缺失、用户群体特征与行为以及社会文化环境因素是新媒体内容乱象产生的主要原因。针对这些问题，本文提出了包括完善平台监管机制、提升内容创作者素质、引导用户行为和优化社会文化环境在内的治理对策。具体而言，建议强化审核机制、加大违规处罚力度以完善平台监管；加强教育与培训、建立激励机制以提升内容创作者素质；提升用户媒介素养、倡导健康消费观以引导用户行为；弘扬正能量、完善法律法规以优化社会文化环境。本文的研究成果对于促进新媒体行业的健康发展、维护网络空间清朗具有重要意义。
关键词：新媒体；内容乱象；短视频平台
The uses and countermeasures of new media content chaos —— Take the short video platform as an example
Abstract：With the rapid development of information technology, new media, especially short video platforms, have become an important channel of information dissemination, which profoundly affects people's life style and values. This paper takes the new media content chaos as the research ob ject, takes the short video platform as an example, and deeply analyzes the causes of the new media content chaos and its social influence through literature review, case analysis and other methods. The research points out that the imperfect supervision mechanism of platforms, the lack of responsibility of content creators, the characteristics and behaviors of user groups, and social and cultural environmental factors are the main reasons for the chaos of new media content. In view of these problems, this paper puts forward the governance countermeasures, including improving the platform supervision mechanism, improving the quality of content creators, guiding user behavior and optimizing the social and cultural environment. Specifically, it is suggested to strengthen the audit mechanism and punishment for violations to improve the platform supervision, strengthen education and training, and establish incentive mechanism to improve the quality of content creators; improve user media literacy and advocate healthy consumption concept to guide user behavior; promote positive energy and improve laws and regulations to optimize the social and cultural environment. The research results of this paper are of great significance for promoting the healthy development of the new media industry and maintaining a clear cyberspace.
Key words: New media; content chaos; short video platform
目 录
一、引言 1
二、相关理论概述 2
（一）新媒体传播理论 2
（二）内容监管理论 2
（三）媒介素养理论 2
三、新媒体内容乱象的社会影响与治理重要性 3
（一）新媒体内容乱象的社会影响 3
（二）治理新媒体内容乱象的重要性 3
四、新媒体内容乱象的成因分析 3
（一）平台监管机制不健全 3
（二）内容创作者责任缺失 4
（三）用户群体特征与行为 4
（四）社会文化环境因素 5
五、新媒体内容乱象的治理对策 5
（一）完善平台监管机制 5
（二）提升内容创作者素质 6
（三）引导用户行为 6
（四）优化社会文化环境 7
结论 8
参考文献 8
致谢 9
