数字经济时代下企业工商管理存在的问题及应对策略
摘 要
本文聚焦于数字经济时代下企业工商管理的问题与提升策略。阐述了数字经济对企业工商管理产生的深远影响，包括促进业务模式创新、优化资源配置与管理、增强市场竞争力等方面的重要性。随后，深入剖析了企业在数字经济转型过程中面临的四大核心问题：战略定位不清晰、组织结构僵化、数字化能力不足以及人才培养与激励机制不健全。针对这些问题，本文提出了具体的提升策略，包括明确战略定位以灵活应对市场变化、优化组织结构以提升组织灵活性、加强数字化建设以提升技术应用能力以及完善人才培养与激励机制等。这些策略旨在帮助企业更好地适应数字经济环境，实现可持续发展。通过本文的研究，旨在为企业在数字经济时代的工商管理实践提供理论指导与实践参考。
关键词：数字经济 工商管理 战略定位
Abstract
This paper focuses on the problems and promotion strategies of enterprise business management in the era of digital economy. This paper expounds the far-reaching impact of digital economy on the business management of enterprises, including the importance of promoting business model innovation, optimizing resource allocation and management, and enhancing market competitiveness. Subsequently, the four core problems faced by enterprises in the process of digital economy transformation are deeply analyzed: unclear strategic positioning, rigid organizational structure, insufficient digital ability, and imperfect talent training and incentive mechanism. In view of these problems, this paper puts forward specific improvement strategies, including clarifying the strategic positioning to flexibly respond to the market changes, optimizing the organizational structure to enhance the organizational flexibility, strengthening the digital construction to enhance the technology application ability, and improving the talent training and incentive mechanism. These strategies are designed to help companies better adapt to the digital economy environment and achieve sustainable development. Through the research, this paper aims to provide theoretical guidance and practical reference for the business administration practice of enterprises in the digital economy era.
Keyword:Digital economy business administration Strategic positioning
目 录
1绪论 1
1.1研究背景和意义 1
1.2国内外研究现状 1
1.3研究目的和内容 2
2相关理论概述 2
2.1数字经济理论 2
2.2工商管理理论 2
2.3战略管理理论 3
3数字经济对企业工商管理的重要性 3
3.1促进业务模式创新 3
3.2优化资源配置与管理 3
3.3增强市场竞争力 4
4数字经济时代下企业工商管理存在的问题 4
4.1战略定位不清晰 4
4.2组织结构僵化 4
4.3数字化能力不足 5
4.4人才培养与激励机制不健全 5
5数字经济时代下企业工商管理提升策略 5
5.1明确战略定位，灵活应对市场变化 5
5.2优化组织结构，提升组织灵活性 6
5.3加强数字化建设，提升技术应用能力 6
5.4完善人才培养与激励机制 7
6结论 7
参考文献 9
致谢 10
摘 要
本文聚焦于数字经济时代下企业工商管理的问题与提升策略。阐述了数字经济对企业工商管理产生的深远影响，包括促进业务模式创新、优化资源配置与管理、增强市场竞争力等方面的重要性。随后，深入剖析了企业在数字经济转型过程中面临的四大核心问题：战略定位不清晰、组织结构僵化、数字化能力不足以及人才培养与激励机制不健全。针对这些问题，本文提出了具体的提升策略，包括明确战略定位以灵活应对市场变化、优化组织结构以提升组织灵活性、加强数字化建设以提升技术应用能力以及完善人才培养与激励机制等。这些策略旨在帮助企业更好地适应数字经济环境，实现可持续发展。通过本文的研究，旨在为企业在数字经济时代的工商管理实践提供理论指导与实践参考。
关键词：数字经济 工商管理 战略定位
Abstract
This paper focuses on the problems and promotion strategies of enterprise business management in the era of digital economy. This paper expounds the far-reaching impact of digital economy on the business management of enterprises, including the importance of promoting business model innovation, optimizing resource allocation and management, and enhancing market competitiveness. Subsequently, the four core problems faced by enterprises in the process of digital economy transformation are deeply analyzed: unclear strategic positioning, rigid organizational structure, insufficient digital ability, and imperfect talent training and incentive mechanism. In view of these problems, this paper puts forward specific improvement strategies, including clarifying the strategic positioning to flexibly respond to the market changes, optimizing the organizational structure to enhance the organizational flexibility, strengthening the digital construction to enhance the technology application ability, and improving the talent training and incentive mechanism. These strategies are designed to help companies better adapt to the digital economy environment and achieve sustainable development. Through the research, this paper aims to provide theoretical guidance and practical reference for the business administration practice of enterprises in the digital economy era.
Keyword:Digital economy business administration Strategic positioning
目 录
1绪论 1
1.1研究背景和意义 1
1.2国内外研究现状 1
1.3研究目的和内容 2
2相关理论概述 2
2.1数字经济理论 2
2.2工商管理理论 2
2.3战略管理理论 3
3数字经济对企业工商管理的重要性 3
3.1促进业务模式创新 3
3.2优化资源配置与管理 3
3.3增强市场竞争力 4
4数字经济时代下企业工商管理存在的问题 4
4.1战略定位不清晰 4
4.2组织结构僵化 4
4.3数字化能力不足 5
4.4人才培养与激励机制不健全 5
5数字经济时代下企业工商管理提升策略 5
5.1明确战略定位，灵活应对市场变化 5
5.2优化组织结构，提升组织灵活性 6
5.3加强数字化建设，提升技术应用能力 6
5.4完善人才培养与激励机制 7
6结论 7
参考文献 9
致谢 10
